LIFE!

This is an image of box of Life cereal that I have at home. The function is a combination of packaging and identity because of the "50th Birthday" sign on the box.The picture of the balloon displaying the words, "50th Birthday", is the company's way of letting everyone know about their company's accomplishment. The style seems to be Post-Modern because of the photo-collage type of illustration, the tilted-axis, and the stair-step shapes of the balloons. The design is very playful and fun.